I am a digital marketer with deep experience in technical SEO and organic search. I have delivered high return campaigns for Fortune 500 companies and small businesses, repeatedly delivering 100%+ traffic increases and generating over $3M in revenue. I am passionate about leveraging technology to expand reach, generate data-driven insights, and implement innovative solutions.
I enjoy cultivating strong relationships with clients and key stakeholders, aligning goals with growth opportunities to maximize media budgets.
SEO expertise:
- Website migrations, including sites with tens of thousands of URLs
- Diagnosing traffic drops and developing action plans for recovery, including (but not limited to):
- Cleaning up toxic backlinks
- Crawl errors and misallocation of crawl budget
- Improving site speed and Core Web Vitals performance by 30%
- Optimizing click and crawl paths to drive traffic to high-margin items and content
- Identifying niche topics and working with content teams to develop high-performing pages that serve to highlight and organize existing, but previously under-performing, content and products.
- Using UX and heatmapping tools to identify user journey bottlenecks and clean up site layout, driving greater engagement and conversion growth
- Auditing staging developments to identify and flag potential technical errors, including discovering an errant robots directive that would have de-indexed an entire client website
- Diagnosing and successfully cleaning up hacked sites
- Updating and managing PHP versions and DNS records to migrate sites (without any resulting traffic drop)
- Cleaning up internal linking
- Updating broken links, redirect chains, and suboptimal anchor text
- Developing systems of internal linking to reinforce site hierarchy and direct user traffic
Data and Analytics
- Developing both static and dynamic reports to pull real-time data based on agreed-upon KPIs
- Connecting scratch-built report template to Google Analytics API to generate monthly reports for clients
- Building a simple algorithm to prioritize technical tasks based on a variety of weighted inputs
- Migrating data between analytics system
- Developing simple databases to track site metrics not covered by traditional analytics packages (e.g., page types/templates, number of technical issues addressed over time, URL structures to reinforce hierarchy and standardize reporting)
- Through deep dives into analytics output, diagnosing long-standing errors in tagging that have resulted in flawed data
- Creating standard procedures and taxonomies for internal analytics/tagging, as well as creating URL and/or tag builders, allowing content teams to easily conform to analytics best practices
- Educating team members, from a variety of backgrounds, on those aspects of technical SEO and internet marketing that are most pertinent to their position and reporting goals
Soft Skills
It has been my experience that maintaining my hard skills, while extremely important to shorten on-boarding and keep all teams moving at optimal speed, are only as good as my ability to communicate my needs for the tasks at hand, as well as the outcomes of those tasks, and any recommendations that may have resulted. I could be the world’s best SEO analyst, but if I’m rude and condescending, then I’m not much use to a team. So I always show up with a positive attitude, a desire to learn, and willingness to pitch in.
I am a lifelong student, and my bookshelves are covered with every topic from chaos theory, to crustacean biology, to medieval cultural norms, to comic books and British crime novels. I see this insatiable curiosity as a great way to get to know my collaborators, by asking lots of questions and trying to get to know people.
This isn’t just interesting; it also helps me to understand what’s most important to my colleagues and clients. I’ve found that many of us occasionally have trouble articulating, especially in a deeply technical field or when stakes are high, exactly what outcome we’re seeking, or how we want to get there. Having a team of people who’ve already established a rapport, and who understand not just the what of the task at hand, but also the why is it important, the resulting collaboration can uncover avenues of exploration, and solutions, which otherwise might have lain dormant.